Led UX strategy and development initiatives focused on improving user journeys, engagement, and conversion across digital platforms, including educational and debt-focused experiences.
Defined experience frameworks, designed and implemented optimized interaction flows, and partnered cross-functionally to translate user needs and business goals into scalable, high-performing digital solutions supported by data-driven insights and continuous optimization.
These samples present UX/UI Design Blueprints developed for Kaplan University, highlighting core practices focused on user research, usability, and thoughtful design. The blueprints demonstrate how users are guided through site widgets and mobile app experiences to efficiently navigate content and identify scholarship options best suited to their individual needs.
Additional examples highlighting UX thought processes and decision-making.
